Commercial Cleaning is important for many reasons. For starters, your business is your most important calling card. In their research, business analysts Dr. Dennis Gioia and Dr. Kevin Corley have discovered that when it comes to perceptions, a clean business can be more important than doing good business. The appearance of your business can make a lasting impression that can impact how a customer perceives your product or services. For example, if you have a dirty or cluttered lobby, the customer will likely perceive your output as lacking attention to detail.